Is your brand voice a snoozefest? Here’s how to add some masala!
Are you putting your audience to sleep with your copy? Upgrade your brand voice with some masala that leaves your audience craving more!
“Burning the midnight oil” in 2025: are you still romanticising hustle?
Are you celebrating the hustle culture in your brand messaging? Maybe it’s time for a rewrite.
Myth-busting marketing: what brands get wrong about the ‘hero’s journey’
Should you be the hero or villain in your business? The answer may surprise you!
Stop playing it safe: why your copy needs a little attitude
Stop playing it safe and take some risks to add boldness to your copy!
Commonly misused words that can make you sound unprofessional
A copywriter’s take on some commonly misused words that can make you sound unprofessional
The synergy of writing and design
How does being a copywriter and small business owner help me make the most of both worlds? Read on to know more!
Using dried flowers as decor
Read on to see how I dried wildflowers and used them to decorate my workspace!
The Ink Catalog turns one!
My small business The Ink Catalog turns one! Let’s take a look back at the wins and fails!
Spreading cheer around the city!
Spreading cheer around the city of Eindhoven with my postcards!
How to stay in routine during the quarantine
Some tips to stay in routine during the quarantine
What’s (usually) in my stationery pouch(es)?
The not-so-final guide to Anwesha’s stationery essentials
